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Woman at her desk, a thin bra strap pressing on the muscle at the base of her neck

Why it starts at the base of your skull

Your bra hangs on your neck all day.

Underwire, bralette, sports bra or “perfect fit”: every bra hangs the weight of your chest from two thin straps on your traps, the muscles that run up to the base of your skull.

It's not in your head. It's on your shoulders.

Woman wearing the Nude built-in bra tank

The fix

We took the weight off your shoulders.

The bra is built into the tank. Soft padded cups and a stretch fabric hold your bust against your torso, so your whole body carries the weight, not two straps.

check_circle Wide, soft straps that sit flat, away from your neck

check_circle Built-in padded cups that stay in place

check_circle No wire, no hooks, no band

Shop the tank →

Every bra vs. Comfy Curve

Both hold you up. Only one keeps the weight off your traps.

Shop the tank →
  Your bra

Weight carried by your torso, not your traps

No straps digging into your shoulders

No band squeezing your back and ribs

Still comfortable at bedtime

Smooth back: no lines, no red marks

Holds up a fuller bust

      Woman relaxing on her sofa in the evening, still wearing the tank

      Our promise

      Wear it for 90 days.

      Wear it on your longest day. Then keep wearing it for 90 days. Wrong size? We'll send you the right one for free. Not in love with it? Send it back for a full refund.

      Shop risk-free →

      FAQ

      help

      How do I choose my size?

      Measure around the fullest part of your bust and check the size guide on the product page. Sizes go from S to 5XL. Between two sizes? Take the bigger one. Wrong size? We'll send you the right one for free.

      help

      How does the 90-day promise work?

      Wear it for up to 90 days. If it's not right for you, send it back for a full refund. If the size is wrong, we send you the right one for free.

      help

      Will it really hold a full bust?

      Yes. It's made for fuller busts, from S to 5XL. Soft padded cups are built into the tank, and the whole tank holds you instead of two thin straps.

      help

      Can I wear it instead of a bra?

      That's what it's made for: work, errands, church, travel or a day at home. Wear it on its own or under a cardigan or blouse.

      help

      How do I track my order?

      Your order ships within 24 to 48 hours and usually arrives in 3 to 5 business days. As soon as it ships, we email you a tracking link. Any question? Write to us.

      Customer service

      We're here for you

      Questions before or after your order? Need help with your size? Write to us and a real person will get back to you.